“Where every other door has been closed on the business side, the fans have opened up every other avenue for us.” ![]() Navigating independence has not been without false starts – Best Buy started selling Kennedy’s album a week before its scheduled October 15 th release, essentially leaking it and killing much-needed buzz. “We didn’t even have any music at the time when they was talking about carrying this album, but they just believed.”Ĭonsidering about 10% of Kennedy's 120,000 Facebook fans forked out $11 for a release, compared to the 2% of Drake’s 31 million Facebook fans who bought his album in its first week, Kennedy’s doing alright. “We have proof that we have fans and they were willing to take a chance,” said Kennedy. With the help of Interscope-intern-turned-manager Archie Davis, Kennedy has now graduated from being an unsigned artist – one without a record deal – to an independent artist – one who has chosen not to take a record deal. “The business structure we wanted and the control that’s what it really came down to.” ![]() ![]() “The type of deal I was looking for just wasn’t available,” said 29-year-old Kennedy. Despite courtships with record labels – and nearly signing to Interscope this year – Kennedy says he ultimately chose to stay independent to retain creative power, and favorable margins.
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